Road to Chengdu: Contest Opens Globally to Select Logo, Mascot and Slogan

The Organising Committee (OC) of The World Games 2025 Chengdu is opening the contest internationally on 20 January 2024 to create the logo, mascot and slogan of The World Games 2025.  

 

 

Ideas and designs are expected to be submitted by art & design students, professionals from design companies or independent graphic designers.  

 

Submissions from both China and overseas will be welcome to participate individually or as part of a team, until the tender deadline on 28 February 2024.  

 

The guidelines provided by the OC say that the logo, mascot and slogan of the upcoming TWG 2025 should embody the spirit of sport and Chinese cultural values and reflect the history and culture of Chengdu as the host city.  

 

The logo needs to be innovative and aesthetically pleasing, elegant, creative, and easily recognisable. 

 

Furthermore, the new visual identity elements should be adaptable, and versatile, allowing for extended design options to suit different branding and marketing needs. 

 

The mascot's requirements included criteria such as being "lively, adorable, amiable, and able to get universal recognition from diverse audiences", and all designs should comply with IWGA's marketing guidelines. 

 

All elements will be available both in English and Chinese and remain as a sustainable legacy for The World Games.  

 

Selected winners will receive certificates and cash prizes from the TWG 2025 Chengdu OC.  

 

Source: IWGA

Edited by Huang Xiaomei