Xtep Announced as The World Games 2025 Chengdu Apparel Global Partner

Chinese sports and lifestyle company Xtep has partnered with the International World Games Association (IWGA) and the Chengdu 2025 Local Organising Committee (LOC) for the 12th edition of The World Games 2025 (TWG 2025).

 

This partnership marks Xtep as the first global partner in the apparel category for TWG 2025. The announcement was made on 7 August in Chengdu as the IWGA and the LOC celebrates the One-Year-to-Go countdown to TWG 2025.

 

 

Under this partnership, Xtep will provide uniforms for officials, staff of the IWGA, the LOC, volunteers, and other select guests at The World Games 2025 and The World Games Series.

 

IWGA President José Perurena commented, "The IWGA is delighted that the Chengdu 2025 LOC has announced this new partnership with China’s leading sport clothing manufacturer, Xtep. Our organisations share a common vision of supporting sport and athletes and actively contributing to their performance at The World Games."

 

 

Mr. Ding Shuibo, Chairman and CEO of Xtep Group, said: "Xtep Group is pleased to become a global partner of the International World Games Association and a global apparel partner of TWG 2025 Chengdu. The World Games is a global celebration of sport and a stage for elite athletes from all over the world. After a successful collaboration with the 31st Summer edition of the FISU World University Games, Xtep Group is honoured to join hands with the city of Chengdu once again for a major international sports event. Xtep will continue to provide high-quality, innovative, and fashionable sports apparel to serve TWG 2025 Chengdu and the IWGA."

 

This partnership highlights the commitment of both the IWGA and Xtep to enhance the experience and performance of athletes and participants at TWG 2025 Chengdu.

 

Source: IWGA

Edited by Sang Yarong