100-Day Countdown Celebration: Official Licensed Products Stores Open in Beijing

On Sunday 27 April, ahead of the 100-day countdown to The World Games (TWG) 2025 Chengdu, five Official Licensed Products Stores of TWG 2025 Chengdu were inaugurated on the opening day of Beijing Olympic Park City Street.

 

 

Amid the presence of distinguished guests including IOC Honorary Member Yu Zaiqing, TWG 2025 unveiled its latest merchandise collection. The five stores serve as key platforms to promote TWG 2025 and Chengdu’s cultural and urban identity.

 

 

Previously, Chengdu welcomed the first Official Licensed Products Store in September last year, followed by Harbin opening one in January this year.

 

To date, TWG 2025’s licensing programme has launched over 360 merchandise items across 16 categories, including toys, non-precious metal products, stationery, daily essentials and ceramics. These products, centred around TWG’s mascots and logo, are now available at 41 retail outlets nationwide.

 

Edited by Wang Yunlong

Proofread by Huang Shuting

Reviewed by Lei Lei